GEMSTRA ICO REVIEW

With a formal history of over a hundred years old, social selling has long been enabling natural salesmen, and shouldering much of the burden involved in starting a business from scratch. Despite its long history, social selling is still a rapidly growing industry. In the US alone, Social Selling is already a $35 billion dollar market ($180b worldwide). With a foreseeable growth of 7–10% every year, the appeal of social selling is made evident.

It’s time for social selling to be liberated from current constraints and benefit the broader retail economy. Gemstra are building a novel blockchain infrastructure that unlocks social selling by providing a framework for retailers, brands, and sellers to interact. Gemstra has been developed to provide that and even more has they have created a unique platform, the Future Influencer & KOL Economy Blockchain ecosystem that connects Businesses with Influencers & KOLs (key opinion leaders) directly, tokenizing the biggest gig economy of tomorrow.

GEMSTRA PLATFORM

Gemstra connects Businesses with a growing number of Influencers & Key Opinion Leaders (KOLs) to drive sales. Influencer/KOL Gemstra is a blockchain-enabled ecosystem that allows Businesses to easily build an Influencer/KOL sales channel and allows Influencers & KOLs access to Businesses and Brands.

Gemstra has a decentralized blockchain-integrated ecosystem which liberates today’s social selling economy, with the goal of building a technological protocol for social selling that opens the industry to everyone in retail. Our mission is to make social selling accessible and awesome for everyone. The Gemstra ecosystem will establish a commonwealth for social selling by providing a technology that fairly distributes power to the appropriate actors of the model.

With the use of ASTRA Platform and GEMS Token, Gemstra is constructing a token economic system with its own blockchain-integrated ecosystem. Gemstra intends to unlock social promoting to all the retail market with its token system.

Gemstra also provides a technological infrastructure with the Astra Platform; it goes to retailers and brands as a way to integrate and build their social selling channel. They give a leverage blockchain with knowledge placed within the fingers of sellers.

Providing this service would allow what in the Gemstra ecosystem are referred as “retailers” and types from the $24 trillion international retail economic system a way to affix social promoting.

With the open software supplied by Gemstra and an SDK, they will be able to combine them with the ASTRA platform, and use the GEMS Token as ASTRA’s default trade of worth.

This GEMS Token will be used for every move involved with payments. It would also be used for commission, rewards and, general governance of the ASTRA Platform.

Our mission is to make Influencer & KOL Commerce accessible and awesome for everyone

PROBLEMS

The main problem where social sellers are dominated by big giants in the market like Amway, Avon, Mary Kay etc. These merchants hold their seller’s captive by making it difficult as to transfer customer data, transaction data and network data. The sellers are not getting that much earning value as they are of capable.

Entry barriers are high, because this is limiting new merchants from entering the space. The systems for managing the tasks are very expensive and fragmented. The tasks mean to manage commissions, rewards, accounting, customer service, back office operations etc. There is lack of market entrants which reduces sellers’ options and opportunities. On the other side, sellers are not able to compete with the brands in the huge retail industry.

SOLUTION

Gemstra revolutionary platform gives businesses a way to connect with influencers/KOLs to drive sales. They have developed an easy-to-use protocol for Businesses to build an Influencer/KOL channel on. We have developed multiple Modules that are publicly accessible in the ecosystem. The ASTRA Infrastructure is a platform for Influencers/KOLs, Businesses, and Brands to transact.

Gemstra’s revolutionary platform has presented the idea to decentralizing the marketplace for social selling. They have launched their proof-of-concept social selling marketplace in July 2017 named Boutiques – gives sellers the ability to choose brands and products they want to sell and invites brands from the huge retail industry.

Gemstra is come up with the Blockchain based solution for Social Selling Industry by offering services to Merchants, Brands and Sellers. Astra platform is a blockchain ecosystem which allows sellers to keep customer and network data for which they work hard to generate, merchants to host transactions between multiple brands and sellers. At last brands is offering commission or rewards. GEMS token is used as a utility token to purchase products through any merchants.

GEMSTRA ECOSYSTEM

How It Works?

Smart contracts power the social selling transaction. Merchants administer the platform by utilizing open source software or integrate existing platform with SDK.ASTRA can host single or multi-level affiliate, custom compensation, and gamification/rewards models depending on action endpoints defined within the contract. In fact, ASTRA can be used to host any affiliate, commission, or gamified reward model – so its application can be used beyond the scope of social selling.

ASTRA assigns a wallet to each actor in the social selling economy: Seller, Merchant, and Brand. Each Brand defines custom commission levels per Merchant that it partners with. Brands can define custom gamified rewards for Sellers engaged selling the Brand. The Seller participates in Merchants (can be one or many) based on the compensation plan and which Brands the Merchants carry.

The Seller wallet has governance over data generated by the Seller like customer information and customer transactions. The Merchant orchestrates all transactions between Seller and Brand wallets and acts as the intermediary (Note: BOUTIQUES is a merchant using ASTRA – the first customer). The Customer verifies to the Merchant that the transaction has completed, which approves the endpoint and completes the contract. ASTRA facilitates all transactions and logical flow through a set of smart contracts to govern: Commission, Orders, Users, Rewards, and Genealogy.

GEMS Token and ICO Details

The default token that 250+ million influencers & KOLs will use to maintain freedom, earn more value, and grow their equity in the industry.

The GEMS Token (GEMS) is the default value of exchange in Gemstra’s ecosystem. GEMS can be used for any transaction in lieu of fiat on ASTRA Platform. The GEMS token facilitates reduced friction, gamification, and governance for the ASTRA Platform.

Token name: GEMS

Valued at 10,000 GEMS : 1 ETH

Token Supply 2,000,000,000 GEMS

Team Pool 400,000,000 (20%)

4 Year Vesting with 1 Year Cliff

Advisor & Partners Pool 200,000,000 (10%)

6 Months Vesting

Growth Pool 600,000,000 (30%)

For businesses and brands

Sale Pool 800,000,000 (40% Total)

400,000,000 (20% Presale)

Private: 12 Months

Presale: 3 Months

Public: None, vest upon distribution

Unsold tokens will be burned

GEMS Token Presale

Hosted by Cobinhood : April 15 ~ June 30

Initial Exchange Offering (IEO)

Event 15 Apr 2019 ~ 30 Jun 2019* | 20 Bonus Rounds

Price 10,000 GEMS : 1 ETH | (1 GEMS : 0.0001 ETH)

To purchase GEMS in the presale, register on Cobinhood Exchange ICO Site: https://cobinhood.com/token-offering/

and stay tuned for the presale to start on April 15. Note: Participants at the Cobinhood presale will need to pass Cobinhood’s KYC.

Distribution of The Tokens

Sale: 40%

Project development and marketing: 30%

Project team: 20%

Bounty program and consultants: 10 %

Use of Funds

CONCLUSION

Gemstra has created an innovative blockchain ѕоlutіоn for social selling with a lаrgе number оf еxіѕtіng раrtісіраntѕ and special аdорtіоn. It possesses the possibility tо disrupt thе еxіѕtіng оnlіnе mаrkеtрlасе landscape, аnd рrеѕеnt new sellers wіllіng to ѕеll thеіr gооdѕ оvеrѕеаѕ with thе орроrtunіtу to dо ѕо. Gemstra is exploring the use of innovative blockchain technology to combat the problems in the e-commerce market through a decentralized business model approach.

RoadMap

July 2017

Boutiques Marketplace

Seeded with 200 influencers and 2 Brands

October 2017

Boutiques Marketplace Continued

Reached 1000 influencers and 4 brands

November 2017

Idea: Astra Infrastructure

White paper drafting and deck building.

March 2018

ICO Seed Round

White paper V1 draft and Raising SEED round

August 2018

Private Sale

Tokensale App & Dashboard. Merged Boutiques & ICO sites.

November 2018

Develop first Module in ASTRA

KNOWY – Social influence reviews app

January 2019

KNOWY App Alpha (iOS)

Invite early alpha testers to install Knowy via TestFlight

April 2019

Token Presale (IEO)

Launch presale of GEMS Token on Cobinhood Exchange (IEO)

June 2019

End Token Presale

End presale and identify strategy for public sale

July 2019

Exchange Listings

Put GEMS on first (2) exchanges – previously signed in 2018

September 2019

Knowy App – Full Release (iOS)

Release v1.0 Knowy to public on iOS (Apple devices)

September 2019

Gemstra Boutiques – Influencer Growth

Growth phase of Gemstra Boutiques (Becomes free for Influencers to join)

October 2019

Gemstra Boutiques – Brand Growth

Growth phase of Brands (Becomes free for Brands to join). Add no more than 20 Brands.

November 2019

Knowy App – beta (Android)

Release beta v0.5 Knowy for Android

January 2020

Gemstra Boutiques (Asia)

Realize the partnerships signed late 2018 for China and SEA (South East Asia). Localize in China and Singapore.

February 2020

Knowy App – Full Release (Android)

Release v1.0 Knowy to public on Android devices.

March 2020

Merchants for Knowy

Knowy reviews can be published on Merchant sites and paid per impression.

June 2020

ASTRA for Businesses

API / SDK platform for Businesses to integrate ASTRA and become their own Merchant (host a platform). Gemstra will make the Boutiques software open source.

September 2020

Gemstra Governance

Implement governance/staking models to allow voting and permissions (Businesses, Brands, Influencers on Gemstra Boutiques). Foundation level staking to vote on macro strategy.

TEAM

CLICK ON THE USEFUL LINKS BELOW FOR MORE INFORMATION;

Website : https://gemstra.com/

Whitepaper : https://docsend.com/view/xvyqq7a

ANN Thread : https://bitcointalk.org/index.php?topic=4713980.0

Facebook : https://m.facebook.com/gemstraofficial

Twitter : https://mobile.twitter.com/gemstraofficial

Telegram : https://t.me/gemstra

Reddit : https://www.reddit.com/r/Gemstra/

Medium: https://medium.com/gemstra

Author: johnthedon

BitcoinTalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1860087